First look at Atelier100's 2023 programme
31 July 2023
July 2023: Atelier100 is a unique initiative established by Ingka Group (IKEA Retail) and H&M to help people bring their innovative ideas to life. Driven by a collective of creatives, makers, manufacturers and industry experts, it focuses on the merits of local design and production.
In 2022, Atelier100 launched the pilot scheme and opened a retail space at Livat Hammersmith, bringing together a panel of respected design industry experts to select 13 creatives from a range of disciplines, product categories and aesthetic styles. This resulted in drop01, the first limited edition collection of fashion, homeware and furniture.
Following a successful inaugural launch that included sell-out pieces, designers of Atelier100’s 2022 Cohort have continued to evolve their projects and careers. Highlights include art and design studio Mitre & Mondays, who continue to sell their pieces via Atelier100, and who have been commissioned to realise the spatial design for the upcoming London Design Festival pop-up showroom. Sculptor Emmely Elgersma has since collaborated with the likes of Sandqvist and Swedish brand, The Ode To. Furniture designer and creative producer Andu Masebo was named as one of Wallpaper* magazine’s Future Icons, and has been announced as the V&A’s 2023 Emerging Designer.
“Atelier100 continues to support the next generation of creatives, testing and trying new retail formats, exploring what local manufacturing can look like and finding new talent outside of the established ways”
Marcus Engman, Creative Director, Ingka Group
What's New for 2023
For 2023, Atelier100 has expanded its programme to work with almost double the amount of designers bringing onboard 22 talented creatives, based in London, to launch a new limited edition collection titled drop02, this September.
Following an open call to find original and visionary product ideas, each designer chosen, from architects to sculptors and fashion designers, has defined their creative explorations in a product that demonstrates a fresh, eclectic approach to design, embodying the shapes, colours and textures of their surroundings, and harnessing the energy and hustle of London life. The talented roster of designers for 2023 includes architecture and ideas studio CAN, sculptor Jess Flood-Paddock, menswear designer Pokuaa Ansere and multi-disciplinary maker Joseph Ellwood. You can view the full Cohort 2023 here.
L: Malltwen Freeman, Mat Barnes, Walid Bhatt of CAN STUDIO, part of Atelier100’s 2023 Cohort, photography by Ayesha Kazim // R: Abiola Onabule, part of Atelier100’s 2023 Cohort, photography by Ayesha Kazim
drop02 comprises a 50/50 split of fashion vs home products that showcases a variety of innovative processes, techniques and materials with locality at their heart. Highlights from the new collection include modular clothing using an inlay technique which allows each panel to be modified individually, 3D printed footwear using algorithmic modelling, each pair of shoes will be formally different, and glass accessories cast from newspaper moulds.
“Our customer research and insights showed that shoppers increasingly value unique, hard-to-find pieces, and are willing to invest time to find the perfect product - identifying new sources of inspiration is an achievement. This is what Atelier100 can offer the London community.”
Auste Skrupskyte Cullbrand, Creative Leader, Atelier100
For the first time, Atelier100 will open a pop-up showroom during the London Design Festival launching drop02. Designed by Mitre & Mondays, the showroom is an opportunity to experience a new way of shopping and for the consumer to be part of something unique.
The collection will be available to view and pre-order during the London Design Festival and furthermore online, via Atelier100.com, as well as from its Hammersmith store.
2023 Cohort Community
Atelier100 is a programme that goes beyond the making focusing on educating and guiding the cohort in what it takes to bring a product to retail, from accounting to storytelling. For 2023, Atelier100 has expanded the support network connecting the cohort with a wider roster of industry experts and local manufacturers to help realise their vision as well as increasing the opportunities to gather as a community, through field trips to local manufacturers and sessions with the experts, in order to develop learnings from each other.
This year’s experts are a collective of talented designers, tastemakers and industry insiders including: fashion designer and model Abisola Omole; influencer, creative and Londoner Lamisa Khan; Fred Rigby, Founder of Fred Rigby Studio; Kate Hills, Founder of Make it British; and Professor Mark Brearley, an architect and author of Made In London, a volume specialising in the industries, makers and crafts that take place all over London.
‘I believe that Atelier100 will continue to organically nurture an incredible network of creatives, fundamentally helping emerging talent from London establish their businesses, develop mindful supply chains and bring innovative, commercially optimised products to the market’
Camilla Henriksson, Global Brand Innovation Manager at H&M
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About Atelier100
A think tank and a store all rolled into one, Atelier100 aims to discover and support emerging, London-based creatives by helping them bring their products to life, and inspiring local communities to shop close to home. Now in its second year, it is driven by an exciting collective of creatives, makers and design industry experts. Atelier100 was established to bring the focus back towards the merits of local design and local production, giving agency to ideas that might otherwise have remained in limbo.
Established by H&M and Ingka Group (IKEA Retail), Atelier100 combines masterclasses in business know-how, 1-2-1 mentoring sessions and the opportunity for creatives with original product ideas to bring their concepts to life. Every product for sale has been designed in and around London, and is available to buy at our Hammersmith store.