New Client Announcement: Atelier100
Camron is delighted to announce that the agency now represents Atelier100 in the UK
14 June 2023
Camron is pleased to announce that we now represent Atelier100, a unique initiative established by fashion retailer H&M and Ingka Group (IKEA Retail).
Empowering the next creative generation, Atelier100 discovers and supports some of the most exciting emerging, London-based talent, connecting them with industry experts and local manufacturers to realise their vision and produce limited edition designs.
At its conception in 2022, Atelier100 launched its first collection of products spanning fashion, furniture, lighting and homeware with 13 designers who benefitted from the programme, receiving funding, manufacturing support, mentoring, as well as on and offline retail platforms for their products.
The collection, drop01, is available online, as well as a rotating selection of curated pieces from London-based creators.
For 2023, Atelier100 will continue to promote and harness local design and manufacturing with the announcement of its hand-picked ‘Cohort 2023’. Due to launch in the autumn, the second cohort of creatives will debut drop02, a rich and eclectic collection of products that will be available at the concept store and creative space in Hammersmith, and online.
